English Native Speaker is a company based in Taiwan, Russia, and the United States which connects ESL students with native English speakers who want to teach English. Their service provides a simplified “brokering” process of classified posts and advertising teacher’s to students in local areas where ESL is in high demand.
Unique Challenges – Multiple Languages & Users
We had to consider the impact of how the UI would work in at least three different languages and cultures – Russian, English, and Chinese, so careful iconography and design cues were created to ensure that regardless of what language you read, the user could understand how to use website. Since our target audience is both locals and western expats, it was crucial we created a design that translates well across multiple cultures. The translation is still a work in progress.